In the world of advertising there are certain images that you create to meet the demographics of your audience.  Along the way, you try to do things that stand-out and are unique.  Perhaps, the approach you take differentiates your product and your brand.

During The Arnold, Brad Imotichey (www.imotichey.com) and I were able to set-up a photo shoot for two of the Team CON-CRET members.  The shoot featured Stephanie Strong (yes, that’s her real name) and Marlon Hospedales.  Stephanie is an ACE accredited trainer with a master’s degree and Marlon is a two-time all-natural bodybuiding champion and current NYPD SWAT Team member.

Needless to say, they both represent CON-CRET very well, and became part of our team based on the success they personally experienced using our product (that’s right – they came to us).  The image that you see here is a classic image – think of it as beauty and the beast or perhaps an image from a Vanity Fair cover shoot.  Does it work in our market?  Perhaps.  But until we find a way to highlight this awesome photograph in the print media, I thought I would let this picture speak a thousand words for us.

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